Are you bias by pictures ?
If Beauty a superficial concern,
when we still can, should we restore past years, as Life about superficial beauty ?
The notion of Beauty is subjective.
Do the web generation can go unconventional without feeling less than what they made of : a shelter with the potential to communicate emotions. To fit your very personal form of "beauty" you can, without transmitting your "born that way" genes that will be your legacy to your descendants, make aesthetic modifications : a superficial beauty. Everything that can be bought is low-paid.
Then, attractive or not, what can you do for your spirit if you didn't born brillant ?